The economy is taking its toll everywhere these days, even with Tiger Woods. GM has just announced that they are ending their endorsement deal with Woods after 9 years of Tiger being the well known face for Buick. The endorsement deal was estimated around $7 million a year but the money spent was well worth it to GM. Due to the sponsorship, Buick’s name became highly recognizable and closely related with the successful sports icon, Tiger Woods. Buick also achieved a change in their customer base with the younger demographic interested in the car versus the stereotypical “grand pop” image the car maintained.

The break with Tiger was reported to be mutual. Woods after having knee surgery and working on a successful recovery needed time to concentrate on his career and his family (wife, young daughter, and second baby on the way). The move made sense in the recent economic fall and especially considering the troubles hitting the automotive industry. Buick is not out of the golf world completely. Buick still sponsors the Buick Invitational at Torrey Pines and the Buick Open in Detroit, two main PGA events. Woods’ agent also reported that his bag won’t go without a logo and that there is something in the making for a new title sponsor but we are going to have to wait until Tiger hits the links again to see who that sponsor is!

US Hole In One understands that the economy is putting limits and strains on all businesses. Remember that US Hole In One’s coverage can start at as little as $180 and that’s all inclusive of grand prize coverage, bonus prizes for additional par 3 holes and signage for each hole. US Hole In One also offers the 110% price match that ensures that we will beat any legitimate competitors quote by 10% of the difference.