What Is Contest Insurance?

Contest prize coverage, better known as “contest insurance”, is a contractual agreement that mitigates the risk involved in offering a large prize for a contest. For example, say you wanted to run a contest whereby contestants could win $100 by flipping a coin and having it land heads up. If you didn’t want to be liable for the whole $100, you could purchase prize coverage for the contest. If a lucky contestant flipped a coin during the contest and it landed with heads up, the contest coverage provider would pay the winner their $100 prize, and you would not be liable for a dime. Now obviously no company is really going to offer “contest insurance” for coin flipping, but many firms do offer coverage for more difficult contests like sinking a basketball shot from half-court or a 35 yard field goal in football. As our name indicates, we specialize in hole in one contests for golf tournaments, though we do offer a complete lineup of prize coverages for other sports and media contests.

Check out our sister company, Interactive Promotions Group to learn more about contest insurance for other sports, retail, casino and media promotions.