The holidays are here, so there is no better time than now to purchase weather insurance for a sales promotion. Did you know that our sister company, US Weather Insurance, provides coverage for this exact type of thing? We are on the brink of the biggest shopping times of the year and sales are expected to be high.  A sales promotion is run by a retail business looking to drive in sales during a specific time of the year.  A retail store will have a set sales period, usually anywhere between a week to a month long where customers can be eligible to win their value of their purchases back. The retail store will also select a recording date, which is usually a date that is easy to remember like Christmas Day or New Years Day, and if it snows or rains enough on that particular day any purchases made during the sales period will be reimbursed.

Rain and snow are the most common weather insured against for sales promotions depending on the time of year. Some companies, especially on the west coast, will run the promotion using a temperature that it would have to hit that day in order for their customers to be reimbursed for their purchases. However you wish run your sales promotion, it is a great way to get customers through the doors because it offers them a special incentive to make a purchase at your store instead of a competitor.

To get a quote for a sales promotion, US Weather Insurance will just need a few pieces of basic information. This information includes the store location, estimated sales volume and the type of weather they want to insure.  From there US Weather Insurance will provide a number of options for their client to see which will work for their budget and send over a contract. The policy can be purchased up until a week before the start of the sales period.

For more information on how a sales promotion can work for your company, contact an US Weather Insurance consultant at 888-982-5488 or info@usweatherinsurance.com. We will be more than happy to guide you in the right direction!

By: Sarah Halcovage